Marketing Management

Our digital services are provided by Sway, our marketing and advertising partner. Providing dental professionals with everything digital from brand development, website, video, photo, social and more. 

Brand Development

We want to share what makes you special with your current and future clients. Your logo should share a glimpse into who you are overall. It is your badge, your portrait and it should be recognizable to existing clients and easily remembered by new clients seeing you for the first time.

Website

Your website will project the message of who you are and what you offer while providing the viewer with an experience that results in them booking their first visit. Your website will allow you to schedule new consults quickly and more efficiently while improving your existing client experience.

Recommended Site Features

  • Responsive Design

  • SEO Optimized

  • Service Specific Landing Pages

  • Personal About Us Section

  • Video & Photo Education

  • Calls to Action

  • Specialized Contact Forms

Photography

Your photo content allows you to share the consultation experience to prospective clients. Quality images will allow potential patients and their families to visualize themselves in your office. This will be one of the factors allowing your clients “know, like and trust” you.

Videography

Videos are a valuable, powerful way to tell your brand’s story and to engage with your target audience. Compelling, intelligent, and emotionally engaging storytelling will bring your business to life online. Through content and advertising pieces, we will connect with your target audience.

From feature to short film cuts will be able to produce a range of valuable video content to separate your business. The main profile films are used on the website and other digital materials.

Print Materials

  • Consult Folders

  • Practice Brochure

  • Practice Profile

  • Referral Pads

Consult Folders

This booklet will leave a lasting image of your practice with potential clients. It will be visually appealing, clearly delivered, and full of rich content. The booklet will give you a professional edge over the materials provided by your competition.

Features:

  • 8-12 page booklet

  • Creative Design

  • Print and Digital Versions

Google Ad Words

Search Ads

  • Be seen by customers at the very moment that they’re searching on Google for orthodontics services.

  • Only pay when they click to visit your website or call on their mobile device.

Remarketing

  • When it comes to convincing the people who visit your website to take action and convert, one visit is typically not enough.

  • Remarketing gives you a chance to bring back indecisive customers with tailored ads

Facebook & Instagram

  • Be at the center of daily discovery with Facebook and Instagram ads.

  • Target real people based on their interests, behaviours, age, gender, and location.

  • Reach people across devices; people spend more time on Facebook than all major mobile properties combined.

TrueView (YouTube)

The beauty of TrueView ads is that you only pay when a viewer watches 30 seconds of your video or clicks on the call-to-action prompts.

Social Management

A strong Social media presence allows you to engage and expand your audience across the web with social media management.

  • Increase word-of-mouth referrals

  • Provide a platform for your patients to share their experiences • Stay relevant, and engaged in the community

  • Share education Goals

We plan to maximize the reach of your social media platforms and turn followers into customers. In order to achieve this goal, we’ll make sure that our activities are focused on your target market.

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